Loyalty intelligence for financial-services growth leaders.

FI Loyalty tracks what is changing across financial services, explains why it matters for customer engagement and relationship growth, and highlights what leaders should consider next.

Weekly Briefings

Take the market developments into the meeting room.

Go beyond the market update. Each featured development helps growth leaders understand the implications, frame the right team conversations, and decide what to do next.

This week's briefing

Key metrics · United States

Market conditions that shape the landscape and financial-services growth.

This Week in FI Loyalty · United States

Loyalty developments assessed this week.

Featured this week

Loyalty development

Venmo turns social payment behavior into a card-reward trigger

Venmo is using one incentive to reinforce two behaviors it can connect inside its own ecosystem: credit-card spending and peer-to-peer payment activity. That makes the reward more strategically useful than a generic category bonus because the incremental value depends on using a behavior Venmo uniquely owns.

Loyalty development

Exodus creates one reward loop across spending, transactions, and balances

Exodus is not treating card rewards as a standalone feature. It is using one currency to connect spending, transaction activity, and retained balances across its wallet ecosystem. That structure provides a useful test of whether loyalty can deepen a multi-product digital relationship.

Loyalty development

Alaska extends Atmos Rewards into debit, bank transfers, and flexible earning

Atmos is moving from an airline rewards program toward a broader financial-services ecosystem. Debit, credit, transfers, partner benefits, and status can all contribute to one relationship, while customers get more choice in how their travel activity creates value.

Executive Action

Take each loyalty development into the meeting room.

Measure Impact from Afar as Strategies Play Out in the Marketplace

Insight interpreted for financial-services growth leaders.

Venmo turns social payment behavior into a card-reward trigger – Oct 5, 2026

Watch applications, approvals, activation, dining and entertainment spend, eligible purchase splits, repayment completion, incremental Venmo payment activity, daily cash-back engagement, fraud or gaming, reward cost, retention, and net contribution.

Exodus creates one reward loop across spending, transactions, and balances – Oct 2, 2026

Watch enrollment, card activation and spend, swap frequency and volume, qualifying Cash balances, points earned and redeemed, opt-in conversion, customer comprehension, complaints, asset movement, compliance outcomes, reward liability, retention, and net contribution.

Alaska extends Atmos Rewards into debit, bank transfers, and flexible earning – Sep 29, 2026

Watch debit applications and activation, everyday purchase frequency, points and status-point earning, Bank of America transfers, business-card migration, status progression, partner benefit use, reward liability, and contribution across products.

Market Deep Dive

Supporting context for the market you serve.

Insights Library

Market conditions shape the behaviors institutions need to influence.

Validated U.S. and Canadian financial data remains available as supporting intelligence, with its own permanent routes and source transparency.

Explore Market Context →

United States

Credit union lending accelerated in June

This provides context for competition around lending relationships and card usage. It does not demonstrate that loyalty programs caused the growth.

Canada

Vancity reports greater capacity to invest in member experience

Stronger financial performance can create capacity for customer-experience and engagement investment. Vancity's announcement does not attribute its financial results to loyalty initiatives.

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Loyalty intelligence for financial-services growth leaders.

Weekly Loyalty Brief

Start the week with the loyalty developments worth understanding.

The FI Loyalty brief for financial-services growth leaders distributed weekly. Send Pierry Delcy a short LinkedIn message to get the next edition.

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